Lead product design

Elnaz Lashgari

Lead UX/UI Designer with 10+ years of experience translating complex customer and business challenges into high-performing digital experiences. I combine research, behavioural data and experimentation to inform product decisions, optimise critical journeys and deliver measurable commercial impact. My experience spans B2C and B2B products across travel, insurance, fintech and health.

LinkedIn

elz.lashgari@gmail.com

Selected Projects

Booking funnel redesign

Bringing dates, availability and pricing together to help customers book with confidence.

View project

Email sign-up

Making sign-up visible without interrupting holiday discovery, with monthly sign-ups reaching 3.7× the pre-launch average.

View project

Saga Design system

Building accessible, reusable foundations for consistent experiences and faster delivery across Saga’s digital products.

View project

Holiday Search Redesign

The search experience added unnecessary friction, requiring users to navigate unclear categories and complex steps before reaching results.

View project

The impact of AI on my work

AI has become an integrated part of my design practice. My use of AI has evolved through four stages, from improving communication ...

Titan design system -mcp

AI has become an integrated part of my design practice. My use of AI has evolved through four stages, from improving communication ...

Fin-tech crypto project

AI has become an integrated part of my design practice. My use of AI has evolved through four stages, from improving communication ...

Experiments & Learnings

Scarcity test

Reducing Booking Funnel Drop-Off Through Strategic Experimentation

Read more

Progressive Vs static forms

Reducing a 30% drop-off by simplifying a complex, information-heavy form

Read more

Secondary CTA

Supporting Mid-Intent Users With the Information They Need Before Committing

Read more

Lead product design

Elnaz Lashgari

Lead UX/UI Designer with 10+ years of experience translating complex customer and business challenges into high-performing digital experiences. I combine research, behavioural data and experimentation to inform product decisions, optimise critical journeys and deliver measurable commercial impact. My experience spans B2C and B2B products across travel, insurance, fintech and health.

LinkedIn

elz.lashgari@gmail.com

Selected Projects

Booking funnel redesign

Bringing dates, availability and pricing together to help customers book with confidence.

View project

Email sign-up

Making sign-up visible without interrupting holiday discovery, with monthly sign-ups reaching 3.7× the pre-launch average.

View project

Saga Design system

Building accessible, reusable foundations for consistent experiences and faster delivery across Saga’s digital products.

View project

Holiday Search Redesign

The search experience added unnecessary friction, requiring users to navigate unclear categories and complex steps before reaching results.

View project

The impact of AI on my work

AI has become an integrated part of my design practice. My use of AI has evolved through four stages, from improving communication to creating AI-powered design workflows.

Titan design system -mcp

AI has become an integrated

Fin-tech crypto project

AI has become an integrated

Experiments & Learnings

Scarcity test

Reducing Booking Funnel Drop-Off Through Strategic Experimentation

Read more

Progressive Vs static forms

Reducing a 30% drop-off by simplifying a complex, information-heavy form

Read more

Secondary CTA

Supporting Mid-Intent Users With the Information They Need Before Committing

Read more

Lead product design

Elnaz Lashgari

Lead UX/UI Designer with 10+ years of experience translating complex customer and business challenges into high-performing digital experiences. I combine research, behavioural data and experimentation to inform product decisions, optimise critical journeys and deliver measurable commercial impact. My experience spans B2C and B2B products across travel, insurance, fintech and health.

LinkedIn

elz.lashgari@gmail.com

Selected Projects

Booking funnel redesign

Bringing dates, availability and pricing together to help customers book with confidence.

View project

Email sign-up

Making sign-up visible without interrupting holiday discovery, with monthly sign-ups reaching 3.7× the pre-launch average.

View project

Saga Design system

Building accessible, reusable foundations for consistent experiences and faster delivery across Saga’s digital products.

View project

Holiday Search Redesign

The search experience added unnecessary friction, requiring users to navigate unclear categories and complex steps before reaching results.

View project

The impact of AI on my work

AI has become an integrated part of my design practice. My use of AI has evolved through four stages, from improving communication to creating AI-powered design workflows.

Titan design system -mcp

AI has become an integrated

Fin-tech crypto project

AI has become an integrated

Experiments & Learnings

Scarcity test

Reducing Booking Funnel Drop-Off Through Strategic Experimentation

Read more

Progressive Vs static forms

Reducing a 30% drop-off by simplifying a complex, information-heavy form

Read more

Secondary CTA

Supporting Mid-Intent Users With the Information They Need Before Committing

Read more